I was on social media last week and guess what I saw?

A useful advice!

I mean, that’s rather new. I was actually pleasantly surprised.

Now here’s something about me — I am not a very social guy. Don’t like to hang out a lot, I’m inactive on all social media platforms and rarely even check them except for research purposes.

In my proud opinion, social media is useless at best … dangerous at worst (especially with platforms being engineered to butcher attention spans and fund people’s dopamine addiction)

It’s even worse when it comes to business advice.

Most advice shilled on socials show a lack of understanding of the fundamentals of direct response marketing and is often misleading, inaccurate and useless. Especially people who give their earnings (i.e. “we made 10M last year with this secret system”) like that has any relevance to what you will make if you don’t have their status, network, connection, offer, marketplace positioning, reputation, network of affiliates, traffic source, list, product, testimonials, market sophistication, etc.

** Takes a second to catch my breath **

Okay, where was I going again?

Yes, the social media advice.

So I saw a video of a guy who (I think) teaches people to grow their Instagram accounts and he was talking about the importance of focusing on the fundamentals instead of trying different tips and tricks.

In his case, he was teaching having a good hook, writing better captions, etc.

And while I think, people should be putting that time and energy into building their list, I cannot be a hypocrite and dismiss the man’s good advice.

Fundamentals. Always. Win.

This is something the most successful professionals in any field have learnt and it is very glaring in sports. Every successful athlete focuses on the fundamentals and does it way better than everyone else, that’s how they become great.

Bringing this back to marketing.

What are the fundamentals?

• A good title/subject line/headline
• Interesting personality (especially for email)
• Having a high-quality offer people want.
• Showing you understand your prospect’s pain and frustrations (whether in an email, sales letter or on a phone call).
• Use of proof that shows your system is legit.

If you focus on these, your ads will almost always make it rain.

Anyhoo, that’s all I’ve got for you today.

For more of my marketing wisdom, you can check out my website: ikonmedia.net.

See ya.

Fola.