Earl Nightengale.
If you know of him, then this will make sense.
There is something he preached over 35 years ago, that I believe can inject your email marketing with steroids.
And make you far more money and peace of mind than you would otherwise have.
But for those who don’t know him …
He was a renowned speaker who gave several talks and seminars on self-development and business success in his days.
He died way back in 1989, but many of his principles are still highly effective (and I will argue, it is even more effective in today’s “copy-cat”, chatgpt-inspired, trend-dependent world).
What “email marketing secret” did he teach?
In his own words:
“Whatever the majority of people is doing, under any given circumstances, if you do the exact opposite, you will probably never make another mistake as long as you live.”
That is solid email marketing gold for those that can discern.
For example, here are a few things I see most people do that are absolutely murdering their sales:
* Sending one email per month.
* Sending short punchy emails.
* Giving content but not selling.
* Sales pitch with no information.
* Writing long-ass boring emails about things nobody cares about
* Heavily graphic-based emails that almost always land in the promotions tab.
* Boring headlines saying stuff like” Last chance!” … “12 hours left” or something similar.
Simply doing the opposite of these would almost guarantee your success with email marketing.
And Earl Nightingale prophesied this over 30 years ago.
If you have any motivation to improve your email marketing game, then use this list as a guide of what NOT to do in your emails.
Anyone with ambition can use and profit from – if they think deeply enough.
That said, if you would like to dive into the deep ends of my brain and discuss more sales and marketing strategies for your unique situation, then in a call let’s discuss.
The call is free (for now) and my goal with every call is to leave you with at least 1 thing you can improve in your marketing (email or otherwise) to boost your response.
All it costs is 45 minutes of your time and your willingness to implement.
Sound fair?
Free 2024 Strategy Session
Fola.
