Sometime last year, I wrote an article for the New York Times about my approach to email marketing.

It was called, “12 Iron-Clad Rules For Creating A Highly Profitable Email Newsletter”

Unfortunately for them, it was rejected – but that’s good news for you, because now you can benefit from the article.

So here are the 12 rules I outlined in the article that can help you create a newsletter people enjoy opening, reading and buying from:

1. People join your newsletter to solve a specific problem.

2. The best way to help your readers is to sell something high quality.

3. The email inbox is overloaded, you need to stand out or you ain’t getting opened.

4. Entertainment is always more valuable than education.

5. All roads lead to building a stronger relationship with your readers.

6. Length is irrelevant: 1000 interesting words is better than 5 boring words.

7. An “imperfect email” sent every day is more profitable than the “perfect email” sent every 2 weeks.

8. You’ve got to do the exact opposite of what everyone is doing to find any success with email marketing.

9. Never look like a promotional email: People love to buy but hate being sold.

10. The only metric worth checking is the one that puts food on your table.

11. Desperation kills the sale more than incompetence.

12. Cheap trickery always backfires.

There you have it.

My 12 iron-clad rules for creating a highly profitable email newsletter that people enjoy subscribing to.

Read it, re-read it and profit from it.

If you’d love to improve the results you get with email marketing, then my agency, IKON Media, may be able to help you.

But first, we need to have a call.

On the call, we’ll review your business, your goals and your current strategy … then look for ways to move you closer to your goals.

If that interests you: https://ikonmedia.net/email

Fola.